95347d2e47
Refactor the monolithic seo-analyzer into two specialist agents orchestrated in parallel by the /seo skill, plus a standalone /geo skill for AI-only audits. Changes - agents/seo-analyzer.md: refocused on classical engines (Google, Bing, DuckDuckGo). Adds Core Web Vitals 2.0 (LCP/INP/CLS + VSI), CSP + full security headers, hreflang audit, video SEO (transcripts), accessibility as ranking signal, image/video sitemaps. - agents/geo-analyzer.md: new agent for AI engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Copilot). Covers AI crawler policy, llms.txt/llms-full.txt, Schema.org for AI extraction (QAPage, Speakable, Person+Article, Organization graph), entity SEO (Wikidata, sameAs, Knowledge Panel), content shape (Definition Lead, TL;DR, Q->A, citable stats, freshness), AI visibility testing. - agents/resources/: shared knowledge base referenced by both agents — ai-crawlers-2026.md (25+ bots, training vs retrieval categories, permissive/restrictive templates), llms-txt-template.md, geo-schemas.md (incl. deprecated list: ClaimReview, CourseInfo, etc. removed June 2025), entity-seo.md, content-shape-for-ai.md, ai-visibility-tools.md, automation-catalog.md. - skills/seo/SKILL.md: becomes parallel dispatcher. Collects context once (depth + business), spawns both agents in a single message for concurrent execution, merges envelopes into unified SEO.md. Includes authoritative file-ownership matrix to prevent parallel-edit races. - skills/geo/SKILL.md: new standalone wrapper for GEO-only audits. Scoring - Combined score: GLOBAL = 0.80 * SEO + 0.20 * GEO (local B2C), 0.75 * SEO + 0.25 * GEO (SaaS/national/content). - GEO axis weight raised from 5% (old) to first-class dimension. Policy - AI crawlers: permissive default (maximise AI citations). Restrictive template available for premium/regulated content. - Every user action in SEO.md section 11 must cite automation options from automation-catalog.md. Tools - WebFetch + WebSearch added to allowed-tools of both skills and both agents (needed for live CWV via PageSpeed API, AI visibility testing, Wikidata/Knowledge Panel lookups, competitor analysis). Research basis (2026 state of the art validated via WebSearch): - Core Web Vitals 2.0 (VSI signal, Google core update March 2026) - AI Overviews trigger on ~48% of Google searches - ClaimReview + 6 other schema types deprecated June 2025 - Definition Lead Architecture (CMU KDD 2024, +impression score) - Citations + stats add up to 40% AI visibility (Aggarwal 2024) - Wikidata grounds every major LLM (ChatGPT, Claude, Gemini, Perplexity) Backup - agents/seo-analyzer.md.bak kept for rollback reference. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
216 lines
8.4 KiB
Markdown
216 lines
8.4 KiB
Markdown
# Automation catalog — for SEO.md §11 user actions
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For every action that requires the human, this catalog lists tools
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that can partially or fully automate it. Both agents cite this file
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when emitting user actions into `SEO.md §11`.
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**Format rule in SEO.md §11**: every entry MUST include:
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```
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- **<Action>** — <what to do>
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**Automatisation possible avec:** <tool 1>, <tool 2>, <tool 3>
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**Budget:** <free / XX EUR/mois / one-time XX EUR>
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**Effort manuel:** <time estimate>
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```
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## Local SEO actions
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### Google Business Profile — claim / create / optimize
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- **Google Business Profile API** (free, requires Google Cloud project)
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→ post updates, reply to reviews, sync hours automatically
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- **Yext** (enterprise, 500-5000 EUR/mois) → syncs GMB across
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200+ directories
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- **BrightLocal** (30-80 USD/mois) → GMB management + rank tracking
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- **Moz Local** (14-33 USD/mois/location) → listing management
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- **Uberall** (enterprise) → multi-location listing sync
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- **LocalFalcon** (30-60 USD/mois) → GMB rank visualisation
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- **PlePer** (~25 EUR/mois) → GMB post scheduling
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- Manual workflow: 30 min/week via https://business.google.com
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### Review management — collect, reply, aggregate
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- **Trustpilot / Google Reviews API** (via GBP API) → read/reply programmatically
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- **Birdeye** (290+ USD/mois) → review aggregation + auto-reply
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- **Podium** (enterprise) → SMS-based review requests
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- **NiceJob** (90 USD/mois) → review request automation
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- **Grade.us** (110 USD/mois) → multi-platform aggregation
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- Manual: monitor GMB + reply within 48h (legal: L121-1 Code conso FR)
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### Directory citations — PagesJaunes, Yelp, Mappy, Bing Places, Apple
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- **Yext** → 200+ directories incl. French
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- **BrightLocal / Moz Local** → coverage varies, check French support
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- **Uberall** → strong in European markets
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- **Rio SEO** (enterprise) → big brands
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- Manual: one-time 4-8h to register on top 10 directories
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## AI visibility actions
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### Monitor brand in AI engines
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See `ai-visibility-tools.md`. Summary:
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- **OtterlyAI, Peec AI, Trendos, ZipTie, HubSpot AEO, SE Ranking** — commercial
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- **Manual spreadsheet + 20 queries/mois** — free, ~1h/mois
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### Submit to AI indexes directly
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- **Bing Webmaster Tools** → submits to Bing + Copilot + ChatGPT Search (which uses Bing index)
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- **IndexNow protocol** (indexnow.org) → proactive ping to Bing/Yandex
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- **Google Search Console + URL Inspection** → request indexing (no ChatGPT index direct submit exists in 2026)
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### Maintain llms.txt / llms-full.txt
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- **llms-txt-action** (GitHub Action) → rebuild on deploy
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- **Mintlify / Fern / ReadMe** → auto-generated for supported docs hosts
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- **Custom cron + script** → pull from CMS, regenerate weekly
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- Manual: monthly review if content changes rarely
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## Entity / Knowledge Graph actions
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### Create or optimize Wikidata entry
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- **Kalicube** (commercial, custom pricing) → specialised Knowledge Panel + Wikidata
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- **InLinks** (40-350 USD/mois) → entity optimization + Schema.org graph
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- **WordLift** (30-300 USD/mois) → WordPress plugin with Wikidata linking
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- **Entity.ai** → entity signal auditing
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- Manual: https://www.wikidata.org, 2-4h initial + sources required
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### Claim / optimize Google Knowledge Panel
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- **Kalicube** — best specialisation
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- **Manual via Google Search** — click "Claim this Knowledge Panel" (requires verification)
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- Cannot be forced; appears when entity signals are strong enough
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### LinkedIn / Crunchbase / industry directory entities
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- **Yext** → includes Crunchbase sync in enterprise tiers
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- **Manual** → LinkedIn Company page free, Crunchbase free profile claim
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- **Brandify** (enterprise) → multi-directory entity management
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## Content production actions
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### Create city/service landing pages (30/70 rule)
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- **Surfer SEO** (89-219 USD/mois) → content optimization with AI
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- **Frase.io** (45-115 USD/mois) → SERP-driven briefs
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- **Clearscope** (170+ USD/mois) → keyword + semantic briefs
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- **Manual + AI writer** → use Claude/ChatGPT with explicit 30/70 instruction
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Agent note: Batch D in `seo-analyzer` triage can handle the
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CREATION of these pages if confirmation granted — city pages are
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typically batch D (structural change, user approval needed).
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### Produce blog content on schedule
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- **Frase / Surfer / Clearscope** (see above)
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- **MarketMuse** (enterprise) → content planning
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- **Jasper AI / Copy.ai** → AI drafting (quality review mandatory)
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- Human editor remains the bottleneck — AI drafts need domain expert review
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### Refresh existing content quarterly
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- **ContentKing** (now part of Conductor) → change detection
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- **SEOClarity** (enterprise) → content decay tracking
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- **Manual** — spreadsheet of top 50 pages + quarterly review cycle
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## Technical SEO actions
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### Generate sitemaps
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- **Framework plugin** — `@astrojs/sitemap`, `next-sitemap`, `@nuxtjs/sitemap`, `rails-sitemap-generator`, etc.
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- **Yoast / RankMath** (WordPress) → auto-generate
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- **Screaming Frog** (200 GBP/an) → crawler-based generation
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- Manual: only as last resort, hand-maintained sitemaps go stale fast
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### Implement Schema.org at scale
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- **Yoast / RankMath / SEOPress** (WordPress) → Article/Organization/LocalBusiness auto-graph
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- **Schema App** (enterprise) → multi-CMS
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- **Merkle Schema Markup Generator** (free) → one-off generation
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- **Manual + `geo-schemas.md` templates** — for frameworks without plugins
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### Optimize Core Web Vitals
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- **PageSpeed Insights API** (free) → measure + monitor
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- **WebPageTest** (free tier + paid) → detailed waterfalls
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- **Cloudflare Speed** (free tier with Cloudflare) → CDN-level optimizations
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- **Nitropack** (35-175 USD/mois) → WordPress speed automation
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- **Vercel Speed Insights** (free for Vercel projects)
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- Manual: Lighthouse + manual fixes guided by its recommendations
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### Security headers (CSP, HSTS, X-Frame-Options, Referrer-Policy)
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- **securityheaders.com** (free audit)
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- **Cloudflare Page Rules** → header injection
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- **Vercel `next.config.js` headers** → declarative
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- **`.htaccess`** → Apache hosts
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- Manual: one-time config, ~1-2h setup
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## Social presence actions
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### Create / maintain social profiles (Facebook, Instagram, LinkedIn, TikTok, YouTube)
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- **Buffer** (6-120 USD/mois) → multi-platform scheduling
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- **Hootsuite** (99-249 USD/mois) → full social suite
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- **Later** (16-80 USD/mois) → visual content scheduling
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- **Metricool** (18-50 USD/mois) → analytics + scheduling
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- Manual: 30-60 min/semaine for basic maintenance
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### Monitor brand mentions on social / forums / Reddit
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- **Brand24** (99-299 USD/mois)
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- **Mention** (41-149 USD/mois)
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- **Google Alerts** (free, basic)
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- **Reddit search + saved queries** — free, manual
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- **BuzzSumo** (199+ USD/mois) → trend + mention discovery
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## Legal compliance actions (FR)
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### Install cookie consent management (CMP)
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- **Axeptia / Axeptio** (free to 100 EUR/mois) → French-focused CMP
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- **Cookiebot** (11-96 USD/mois) → international CMP, CNIL-compliant
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- **OneTrust** (enterprise) → enterprise compliance
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- **tarteaucitron.js** (free, open source) → CNIL-compliant, self-hosted
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- **Didomi** (enterprise) → strong French legal context
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### Generate legal pages (mentions légales, politique de confidentialité, CGV)
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- **Legalstart / Captain Contrat** (one-time 50-200 EUR) → FR templates
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- **Genius Legal** → template generators
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- **Legalbuddy** → questionnaire-driven legal pages
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- Agent fallback: Batch B in `seo-analyzer` creates templates with
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`[À COMPLÉTER]` placeholders for SIREN, capital, etc.
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## Reporting format in SEO.md §11
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Example entry generated by the agents:
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```markdown
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### Créer / réclamer la fiche Google Business Profile
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**Action:** Vérifier que la fiche GMB existe, est réclamée, et les
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informations sont cohérentes avec le site (NAP).
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**Lien direct:** https://business.google.com
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**Automatisation possible avec:**
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- Google Business Profile API (gratuit, technique)
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- BrightLocal (30-80 USD/mois, gestion + rank tracking)
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- Yext (500+ EUR/mois, multi-directories)
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- LocalFalcon (30-60 USD/mois, rank visualisation)
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**Effort manuel:** 30 min initial + 30 min/semaine maintenance
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**Impact SEO local:** critique (base du SEO local)
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```
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## Maintenance of this catalog
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Tool landscape shifts fast. Cross-check quarterly:
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- Have tool URLs changed?
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- Has pricing moved tier?
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- Have new tools emerged (especially in AI visibility monitoring)?
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- Are deprecated tools still listed?
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Use WebSearch on FULL audits to validate before emitting in SEO.md.
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