0241e1ddc8
Skills now delegate to agent .md files instead of embedding logic inline. Added new agents (bugfixer, code-cleaner, commit-changer, doc-syncer, feater, hotfixer, seo-analyzer) and new skills (code-clean, doc, seo). Replaced /readme with /doc (broader scope). Co-Authored-By: Claude <noreply@anthropic.com>
318 lines
10 KiB
Markdown
318 lines
10 KiB
Markdown
---
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name: seo-analyzer
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description: Full SEO audit and fix agent. Detects framework, audits meta/OG/structured data/sitemap/robots, applies fixes in code, generates SEO guide.
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tools: Read, Edit, Write, Bash, Grep, Glob, Agent
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---
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# SEO — Audit, Fix, Guide
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Detect the tech stack, audit SEO signals, fix what can be fixed
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in markup, generate a strategic guide for the rest.
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## REQUEST
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$ARGUMENTS
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---
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## STEP 1 — DETECT
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Understand the project before touching anything.
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### Framework & rendering model
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```bash
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# package.json, composer.json, Gemfile, etc.
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cat package.json 2>/dev/null | head -30
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ls -la
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```
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Identify: Next.js, Nuxt, Astro, Gatsby, static HTML, PHP,
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WordPress, React SPA, Angular, Vue SPA, Hugo, Jekyll, other.
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Note the rendering model (SSR, SSG, SPA, hybrid) — it changes
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what SEO interventions are possible.
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### Current SEO state
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Audit each of these. For each item, record: present/absent,
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correct/incorrect, notes.
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1. **`<title>` and `<meta name="description">`** — per page if
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possible, at least the main layout/template.
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2. **Open Graph tags** — `og:title`, `og:description`, `og:image`,
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`og:url`, `og:type`, `og:locale`.
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3. **Twitter Cards** — `twitter:card`, `twitter:title`,
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`twitter:description`, `twitter:image`.
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4. **Canonical tags** — `<link rel="canonical">` per page.
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5. **`robots.txt`** — exists? Blocks important paths?
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6. **`sitemap.xml`** — exists? Up to date? Referenced in robots.txt?
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7. **Structured data (JSON-LD)** — any existing `<script type="application/ld+json">`?
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Which schemas?
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8. **Heading hierarchy** — single `<h1>` per page? Logical nesting?
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9. **Image `alt` attributes** — present on all `<img>`?
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10. **`hreflang`** — needed if multilingual content detected.
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11. **Internal linking** — navigation structure, orphan pages.
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12. **URL structure** — clean, descriptive, no query-string routing.
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```
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SEO AUDIT
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FRAMEWORK : <name + version>
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RENDERING : <SSR / SSG / SPA / hybrid>
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TITLE/META : <status>
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OPEN GRAPH : <status>
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TWITTER CARD: <status>
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CANONICAL : <status>
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ROBOTS.TXT : <status>
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SITEMAP.XML : <status>
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JSON-LD : <status>
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HEADINGS : <status>
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ALT ATTRS : <status>
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HREFLANG : <status>
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INTERNAL LINKS: <status>
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URL STRUCTURE : <status>
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```
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## STEP 2 — INTERVIEW (if needed)
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Some SEO decisions require business context that the code
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cannot tell you: target keywords, geographic scope, audience,
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competitors, business type.
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If $ARGUMENTS already provides this context (e.g.
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`"local SEO plombier 91 94 77"`), extract what you can and
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skip redundant questions.
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If critical info is missing, load and follow:
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`$HOME/.claude/agents/interviewer.md`
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**Questions to ask** (skip any answerable from the codebase or
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$ARGUMENTS — max 8 total, grouped by theme):
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**Business context**
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- What does the business do? (type, industry)
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- Who is the target audience?
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**Keywords & geography**
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- Primary keywords / phrases to rank for?
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- Geographic scope: national, local (which cities/departments)?
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- Local SEO needed? (physical address, service area)
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**Competition & goals**
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- Competitor URLs to benchmark against?
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- Priority: organic search, local pack, featured snippets?
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**Content**
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- Main languages of the site?
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- Blog / content marketing planned?
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After receiving answers, proceed to STEP 3.
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## STEP 3 — FIX IN CODE
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Apply SEO fixes directly. Scope: **markup and metadata only**.
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Never modify business logic, layout, styles, or functionality.
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### What to fix
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1. **`<title>` + `<meta name="description">`**
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- Unique per page. Title: 50-60 chars. Description: 150-160 chars.
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- Include primary keyword naturally.
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2. **Open Graph tags** (in `<head>`)
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```html
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<meta property="og:title" content="..." />
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<meta property="og:description" content="..." />
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<meta property="og:image" content="..." />
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<meta property="og:url" content="..." />
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<meta property="og:type" content="website" />
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<meta property="og:locale" content="fr_FR" />
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```
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3. **Twitter Cards** (in `<head>`)
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```html
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<meta name="twitter:card" content="summary_large_image" />
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<meta name="twitter:title" content="..." />
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<meta name="twitter:description" content="..." />
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<meta name="twitter:image" content="..." />
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```
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4. **JSON-LD structured data** — pick schemas based on context:
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- `Organization` — always, for the business entity.
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- `LocalBusiness` — if local SEO (address, phone, hours).
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- `BreadcrumbList` — if multi-level navigation.
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- `WebPage` / `WebSite` — for main pages.
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- `FAQPage`, `Product`, `Service` — if content matches.
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Place as `<script type="application/ld+json">` in `<head>`.
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5. **`sitemap.xml`** — create or update. List all public URLs.
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For dynamic frameworks, prefer the built-in sitemap plugin
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(e.g. `next-sitemap`, `@astrojs/sitemap`).
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6. **`robots.txt`** — create or fix.
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```
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User-agent: *
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Allow: /
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Sitemap: https://<domain>/sitemap.xml
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```
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Ensure it does NOT block CSS/JS needed for rendering.
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7. **Canonical tags** — add `<link rel="canonical" href="...">` on
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every page. Self-referencing unless duplicates exist.
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8. **`hreflang`** — add if multilingual content detected:
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```html
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<link rel="alternate" hreflang="fr" href="..." />
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<link rel="alternate" hreflang="en" href="..." />
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<link rel="alternate" hreflang="x-default" href="..." />
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```
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9. **Heading hierarchy** — fix if broken (multiple `<h1>`,
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skipped levels). One `<h1>` per page containing the primary
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keyword.
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10. **Image `alt` attributes** — add descriptive alt text to
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images missing it. Keep concise, include keyword where natural.
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11. **Internal link suggestions** — add as code comments where
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relevant pages should cross-link:
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```html
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<!-- SEO: consider linking to /services/plomberie here -->
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```
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### Framework-specific notes
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- **Next.js**: use `metadata` export (App Router) or `Head`
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component (Pages Router). Use `next-sitemap` for sitemap.
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- **Astro**: use `<SEO>` or direct `<meta>` in layouts.
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Use `@astrojs/sitemap` integration.
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- **Nuxt**: use `useHead()` composable or `nuxt.config` meta.
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- **Static HTML**: edit `<head>` directly.
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- **React SPA**: flag that SEO is severely limited without SSR.
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Add meta tags via `react-helmet` but warn about SPA
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limitations in the report.
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## STEP 4 — GENERATE SEO-GUIDE.md
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Create `SEO-GUIDE.md` at the project root with two sections.
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Be concrete: tools, URLs, step-by-step instructions.
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Mix French and English naturally where relevant (the user
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is French-speaking).
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```markdown
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# SEO Guide — <Project Name>
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## Quick Wins (< 1h each)
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### Google Search Console
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1. Go to https://search.google.com/search-console
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2. Add property → URL prefix → enter your domain
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3. Verify via DNS TXT record or HTML file upload
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4. Submit your sitemap URL: https://<domain>/sitemap.xml
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5. Check "Coverage" tab for indexing errors
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### Google Business Profile (if local)
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1. Go to https://business.google.com
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2. Create or claim your business listing
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3. Fill: name, address, phone, hours, categories, photos
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4. "Plus ta fiche Google est complete, mieux tu seras reference"
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5. Respond to every review — Google rewards activity
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### Structured Data Testing
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1. Go to https://validator.schema.org
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2. Enter your URL → check for errors/warnings
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3. Also test with https://search.google.com/test/rich-results
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4. Fix any errors flagged in JSON-LD
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### Canonical Verification
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1. View source on each page → search for `rel="canonical"`
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2. Ensure each canonical points to itself (no duplicates)
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3. Check Google Search Console → "URL Inspection" for each page
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## Strategic (ongoing)
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### Backlinks
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- "Plus tu as de liens vers ton site sur le web, mieux c'est reference"
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- Register on relevant directories (Pages Jaunes, Yelp, etc.)
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- Guest posts on industry blogs
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- Partner cross-linking
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- Tool: https://ahrefs.com/backlink-checker (free tier)
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### Local Citations (if applicable)
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- Ensure NAP (Name, Address, Phone) is identical everywhere
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- Register on: Google Business, Pages Jaunes, Yelp, Foursquare,
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local chamber of commerce
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- "Optimiser sa fiche Google" = keep it updated, add posts weekly
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### Core Web Vitals
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- Monitor at https://pagespeed.web.dev
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- Key metrics: LCP < 2.5s, FID < 100ms, CLS < 0.1
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- Fix: optimize images (WebP), lazy load below-fold, minimize JS
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### Content Strategy
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- Blog with keyword-targeted articles (1-2 per month minimum)
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- Answer "People Also Ask" questions from Google SERPs
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- Use https://answerthepublic.com for content ideas
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- Internal link new content to existing pages
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### Social Signals
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- Share every new page/article on social platforms
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- OpenGraph tags ensure proper preview cards (already set up)
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- Consistent posting builds domain authority over time
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### GEO (Generative Engine Optimization)
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- Structured data helps AI engines understand your content
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- Clear, factual content with citations ranks in AI answers
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- FAQ sections are particularly well-suited for AI extraction
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```
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Adapt sections based on what's relevant to the project. Remove
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sections that don't apply (e.g. local SEO for a SaaS product).
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## STEP 5 — REPORT
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Print a clear summary of everything done:
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```
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SEO ANALYSIS COMPLETE
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FRAMEWORK: <name + rendering model>
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CHANGES APPLIED:
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[x] <file> — <what was changed>
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[x] <file> — <what was changed>
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...
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SKIPPED (with reason):
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[ ] <item> — <why: not applicable / needs manual work / blocked>
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...
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CONFIDENCE:
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<item>: HIGH / MEDIUM / LOW — <why>
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...
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CONFLICTS:
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<any issues found, e.g. robots.txt blocking crawlers,
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SPA limiting SEO effectiveness, missing domain for canonical>
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NEXT STEPS:
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See SEO-GUIDE.md for quick wins and long-term strategy.
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```
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---
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## RULES
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- **Markup only.** Never change business logic, layout, styles,
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component structure, or routing.
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- **No invented content.** Meta descriptions and titles must
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reflect actual page content. If you can't determine the right
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text, add a placeholder with a `<!-- SEO: TODO -->` comment.
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- **Preserve existing valid SEO.** If a meta tag is already
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correct, don't rewrite it.
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- **Flag SPA limitations.** If the project is a client-side SPA
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with no SSR, explicitly warn that SEO will be severely limited
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regardless of meta tag fixes.
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- **No external service calls.** Don't curl APIs, don't fetch
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competitor pages. Work with the local codebase only.
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- **One `<h1>` per page.** If you find multiple, fix the hierarchy.
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- **JSON-LD over microdata.** Prefer `application/ld+json` script
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blocks. They're easier to maintain and don't pollute HTML.
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