95347d2e47
Refactor the monolithic seo-analyzer into two specialist agents orchestrated in parallel by the /seo skill, plus a standalone /geo skill for AI-only audits. Changes - agents/seo-analyzer.md: refocused on classical engines (Google, Bing, DuckDuckGo). Adds Core Web Vitals 2.0 (LCP/INP/CLS + VSI), CSP + full security headers, hreflang audit, video SEO (transcripts), accessibility as ranking signal, image/video sitemaps. - agents/geo-analyzer.md: new agent for AI engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Copilot). Covers AI crawler policy, llms.txt/llms-full.txt, Schema.org for AI extraction (QAPage, Speakable, Person+Article, Organization graph), entity SEO (Wikidata, sameAs, Knowledge Panel), content shape (Definition Lead, TL;DR, Q->A, citable stats, freshness), AI visibility testing. - agents/resources/: shared knowledge base referenced by both agents — ai-crawlers-2026.md (25+ bots, training vs retrieval categories, permissive/restrictive templates), llms-txt-template.md, geo-schemas.md (incl. deprecated list: ClaimReview, CourseInfo, etc. removed June 2025), entity-seo.md, content-shape-for-ai.md, ai-visibility-tools.md, automation-catalog.md. - skills/seo/SKILL.md: becomes parallel dispatcher. Collects context once (depth + business), spawns both agents in a single message for concurrent execution, merges envelopes into unified SEO.md. Includes authoritative file-ownership matrix to prevent parallel-edit races. - skills/geo/SKILL.md: new standalone wrapper for GEO-only audits. Scoring - Combined score: GLOBAL = 0.80 * SEO + 0.20 * GEO (local B2C), 0.75 * SEO + 0.25 * GEO (SaaS/national/content). - GEO axis weight raised from 5% (old) to first-class dimension. Policy - AI crawlers: permissive default (maximise AI citations). Restrictive template available for premium/regulated content. - Every user action in SEO.md section 11 must cite automation options from automation-catalog.md. Tools - WebFetch + WebSearch added to allowed-tools of both skills and both agents (needed for live CWV via PageSpeed API, AI visibility testing, Wikidata/Knowledge Panel lookups, competitor analysis). Research basis (2026 state of the art validated via WebSearch): - Core Web Vitals 2.0 (VSI signal, Google core update March 2026) - AI Overviews trigger on ~48% of Google searches - ClaimReview + 6 other schema types deprecated June 2025 - Definition Lead Architecture (CMU KDD 2024, +impression score) - Citations + stats add up to 40% AI visibility (Aggarwal 2024) - Wikidata grounds every major LLM (ChatGPT, Claude, Gemini, Perplexity) Backup - agents/seo-analyzer.md.bak kept for rollback reference. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
100 lines
4.6 KiB
Markdown
100 lines
4.6 KiB
Markdown
# AI visibility monitoring tools — 2026
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Tools that track whether your brand appears in AI-generated answers
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across ChatGPT, Perplexity, Gemini, Copilot, Claude, and Google AI
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Overviews.
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Context: Google AI Overviews trigger on ~48% of searches; ChatGPT
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processes 2.5B queries/day; Gartner projects commercial organic
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search traffic will drop 25% by 2026. Monitoring is no longer optional.
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## Commercial tools
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| Tool | Platforms covered | Strong points | Weak points |
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| **OtterlyAI** (otterly.ai) | ChatGPT, Perplexity, Gemini, AI Overviews, Copilot | Mature, 20k+ users, Gartner-recognised | Pricing mid-to-high |
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| **Peec AI** (peec.ai) | ChatGPT, Perplexity, Gemini, AI Overviews | Good SaaS-brand focus, sentiment analysis | Narrower platform scope |
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| **Profound** (tryprofound.com) | ChatGPT, Perplexity, Gemini, Copilot | Enterprise-grade, full-response capture | Enterprise pricing |
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| **ZipTie** (ziptie.dev) | ChatGPT, Perplexity, AI Overviews | Competitive benchmarking, source attribution | Smaller team, newer |
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| **HubSpot AEO** (hubspot.com/products/aeo) | ChatGPT, Gemini, Perplexity | Integrates with HubSpot ecosystem | Best if already HubSpot user |
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| **Trendos** (trendos by Tesonet) | ChatGPT, Gemini, AI Search, Perplexity, DeepSeek | Added DeepSeek coverage, 2026 launch | Unproven longevity |
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| **SE Ranking AI Tracker** (seranking.com) | ChatGPT, Perplexity, Gemini, AI Mode, AI Overviews | Bundled with classical SEO suite | Less specialised |
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| **LLMrefs** (llmrefs.com) | ChatGPT, Perplexity, Gemini, Claude | GEO focus, research-backed | Newer, less tested |
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## Free / manual methods (zero budget)
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For clients/projects with no monitoring budget, a manual process works
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at lower frequency. Recommended cadence: monthly for established
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brands, weekly during optimization sprints.
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### Query list construction
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Build a list of 20-40 queries covering:
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1. **Branded queries** — "what is [brand]", "is [brand] good", "[brand] reviews"
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2. **Generic category queries** — "best [category] in [location]", "how to [problem]"
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3. **Comparison queries** — "[brand] vs [competitor]", "alternatives to [brand]"
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4. **Problem queries** — the actual questions the target persona asks
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### Manual check workflow
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For each query, run across:
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- **ChatGPT** (web version with search enabled, chatgpt.com)
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- **Perplexity** (perplexity.ai)
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- **Google AI Overviews** (google.com — appears for ~48% of searches)
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- **Claude** (claude.ai with web search)
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- **Gemini** (gemini.google.com)
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- **Copilot** (copilot.microsoft.com)
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- **Brave Search AI** (search.brave.com)
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- **DuckAssist** (duckduckgo.com)
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Record for each:
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- Mentioned? (yes/no)
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- Cited with link? (yes/no + which page)
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- Position in answer? (1st mention / buried / listed)
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- Sentiment? (positive / neutral / negative / misleading)
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### Spreadsheet template
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| Date | Query | ChatGPT | Perplexity | Google AIO | Claude | Gemini | Copilot |
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|---|---|---|---|---|---|---|---|
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| 2026-04-21 | best plombier Évry | Mentioned, ranked 3, cited | Not mentioned | Top 3, no cite | — | — | — |
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## KPIs to track
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From GEO research and industry consensus (GenOptima, HubSpot 2026):
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| Metric | Definition | Benchmark |
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| **Mention Rate** | % of AI answers that mention brand name | Varies; track trend, not absolute |
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| **Citation Rate** | % of AI answers with a clickable link to domain | Target 20%+ for established brands |
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| **Position** | When cited, is brand 1st mention vs buried? | First mention = best |
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| **Sentiment** | Tone of brand mention (positive/neutral/negative) | Track for negative drift |
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| **Source Diversity** | Which of your pages get cited? | Aim for 5+ distinct pages/domain |
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| **Competitor Share** | % of category queries where competitor cited vs brand | Track gap |
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## Integration into SEO.md
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In `SEO.md §11 — Actions utilisateur requises`:
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> ### Monitor AI visibility monthly
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>
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> **Automatisation possible avec:** OtterlyAI, Peec AI, ZipTie, HubSpot
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> AEO, SE Ranking AI Tracker. Budget: 50-500 EUR/mois selon le tool.
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>
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> **Alternative manuelle gratuite:** template spreadsheet + 20 queries
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> testées mensuellement sur ChatGPT, Perplexity, Google AI Overviews.
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> Temps: ~1h/mois.
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## Methodology caveats
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- AI engines are **non-deterministic**. Same query twice can return
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different answers. Always take 3 samples and track the median.
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- **Personalisation** affects results. Test in logged-out / private
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mode for reproducibility.
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- **Geographic bias** — ChatGPT's answers about local businesses vary
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by IP. Test from the target market's geography.
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- **Freshness lag** — content updates take days to weeks to propagate
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into AI answers. Don't expect instant reflection of changes.
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