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fix(client-handover): NAP table — add description + swap BrightLocal→Moz Local

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NAP table now includes a "Description courte" / "Short description" field
(1-2 sentences, lifted from hero/meta description, pasted identically
across Google Business, Bing Places, Apple Maps, directories). Same field
client was already typing 10 different ways across platforms — now it's
the single source of truth.

BrightLocal Free Tools page was retired in 2026 (service now paid-only).
Replaced with Moz Local Citation Checker (free 60s audit across 50+
directories, no credit card). Both FR and EN versions updated.

Co-Authored-By: Claude <noreply@anthropic.com>
This commit is contained in:
bastien 2026-05-11 16:09:07 +02:00
parent e2425ca79d
commit bfea74285b
1 changed files with 34 additions and 22 deletions
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56
skills/client-handover/checklists/seo-geo-manual.md
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@ -47,15 +47,16 @@ manquante dans l'adresse) divise votre visibilité Google.
Choisissez UNE seule version officielle de chaque champ et utilisez-la Choisissez UNE seule version officielle de chaque champ et utilisez-la
**à l'identique partout** : **à l'identique partout** :
| Champ | Valeur officielle à utiliser partout | | Champ | Valeur officielle à utiliser partout |
|----------------|------------------------------------------------------------| |--------------------|------------------------------------------------------------|
| Nom commercial | [À COMPLÉTER — exactement comme sur le Kbis] | | Nom commercial | [À COMPLÉTER — exactement comme sur le Kbis] |
| Adresse | [À COMPLÉTER — n° rue, code postal, ville] | | Adresse | [À COMPLÉTER — n° rue, code postal, ville] |
| Téléphone | [À COMPLÉTER — format: +33 X XX XX XX XX] | | Téléphone | [À COMPLÉTER — format: +33 X XX XX XX XX] |
| Email pro | [À COMPLÉTER] | | Email pro | [À COMPLÉTER] |
| Site web | [À COMPLÉTER — avec le https://] | | Site web | [À COMPLÉTER — avec le https://] |
| Horaires | [À COMPLÉTER — ligne par jour, format 24h: 09:00–18:00] | | Catégorie | [À COMPLÉTER — la principale, ex: "Restaurant italien"] |
| Catégorie | [À COMPLÉTER — la principale, ex: "Restaurant italien"] | | Description courte | [À COMPLÉTER — 1-2 phrases, voir hero / meta description du site, à recopier identique partout (Google Business, Bing, Apple, annuaires)] |
| Horaires | [À COMPLÉTER — ligne par jour, format 24h: 09:00–18:00] |
Notez ces informations dans un fichier que vous gardez à portée de main — Notez ces informations dans un fichier que vous gardez à portée de main —
vous allez les recopier 10 fois. vous allez les recopier 10 fois.
@ -217,8 +218,13 @@ Google vous remonte.
https://search.google.com/search-console https://search.google.com/search-console
- **Google Business Insights** — accessible depuis votre fiche Google - **Google Business Insights** — accessible depuis votre fiche Google
Business Profile, montre les recherches qui mènent à vous. Business Profile, montre les recherches qui mènent à vous.
- **BrightLocal Free Tools** — vérifier la cohérence de votre NAP sur - **Moz Local — Citation Checker (gratuit)** — audit 60 s qui vérifie
les annuaires : https://www.brightlocal.com/free-local-tools/ la cohérence NAP de votre fiche sur 50+ annuaires (Google Business,
Apple Plans, Yelp, Pages Jaunes, etc.) et signale doublons et
incohérences : https://moz.com/local (cliquer « Check My Listing »
ou « Get Free Audit » en page d'accueil — pas de carte bancaire
demandée). Remplace l'ancien outil BrightLocal Free Tools (page
retirée par BrightLocal en 2026, service maintenant payant).
- **PageSpeed Insights** — vérifier que le site reste rapide : - **PageSpeed Insights** — vérifier que le site reste rapide :
https://pagespeed.web.dev/ https://pagespeed.web.dev/
@ -261,15 +267,16 @@ Google visibility.
Pick ONE official version of each field and use it **identically Pick ONE official version of each field and use it **identically
everywhere**: everywhere**:
| Field | Official value to use everywhere | | Field | Official value to use everywhere |
|------------------|--------------------------------------------------| |-------------------|--------------------------------------------------|
| Business name | [TO FILL — exactly as registered] | | Business name | [TO FILL — exactly as registered] |
| Address | [TO FILL — street, city, ZIP, country] | | Address | [TO FILL — street, city, ZIP, country] |
| Phone | [TO FILL — format: +1 XXX XXX XXXX] | | Phone | [TO FILL — format: +1 XXX XXX XXXX] |
| Pro email | [TO FILL] | | Pro email | [TO FILL] |
| Website | [TO FILL — with https://] | | Website | [TO FILL — with https://] |
| Hours | [TO FILL — per day, 24h format: 09:00-18:00] | | Primary category | [TO FILL — e.g., "Italian restaurant"] |
| Primary category | [TO FILL — e.g., "Italian restaurant"] | | Short description | [TO FILL — 1-2 sentences, lift from site hero / meta description, paste identically everywhere (Google Business, Bing, Apple, directories)] |
| Hours | [TO FILL — per day, 24h format: 09:00-18:00] |
Save these in a file you can reach in two clicks. You will copy them 10 Save these in a file you can reach in two clicks. You will copy them 10
times. times.
@ -422,8 +429,13 @@ results. More reviews (positive AND recent) = higher Google ranking.
https://search.google.com/search-console https://search.google.com/search-console
- **Google Business Insights** — inside your Google Business Profile, - **Google Business Insights** — inside your Google Business Profile,
shows what searches lead to you. shows what searches lead to you.
- **BrightLocal Free Tools** — verify NAP consistency across directories: - **Moz Local — Citation Checker (free)** — 60-second audit checking
https://www.brightlocal.com/free-local-tools/ NAP consistency across 50+ directories (Google Business, Apple
Maps, Yelp, etc.) and flagging duplicates and inconsistencies:
https://moz.com/local (click "Check My Listing" or "Get Free
Audit" on the homepage — no credit card required). Replaces the
former BrightLocal Free Tools (page removed by BrightLocal in
2026, service now paid-only).
- **PageSpeed Insights** — confirm site stays fast: - **PageSpeed Insights** — confirm site stays fast:
https://pagespeed.web.dev/ https://pagespeed.web.dev/