From bfea74285b402f624f62cd418450ee959d153244 Mon Sep 17 00:00:00 2001 From: bastien Date: Mon, 11 May 2026 16:09:07 +0200 Subject: [PATCH] =?UTF-8?q?fix(client-handover):=20NAP=20table=20=E2=80=94?= =?UTF-8?q?=20add=20description=20+=20swap=20BrightLocal=E2=86=92Moz=20Loc?= =?UTF-8?q?al?= MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit NAP table now includes a "Description courte" / "Short description" field (1-2 sentences, lifted from hero/meta description, pasted identically across Google Business, Bing Places, Apple Maps, directories). Same field client was already typing 10 different ways across platforms — now it's the single source of truth. BrightLocal Free Tools page was retired in 2026 (service now paid-only). Replaced with Moz Local Citation Checker (free 60s audit across 50+ directories, no credit card). Both FR and EN versions updated. Co-Authored-By: Claude --- .../checklists/seo-geo-manual.md | 56 +++++++++++-------- 1 file changed, 34 insertions(+), 22 deletions(-) diff --git a/skills/client-handover/checklists/seo-geo-manual.md b/skills/client-handover/checklists/seo-geo-manual.md index 75dbfad..87edd7b 100644 --- a/skills/client-handover/checklists/seo-geo-manual.md +++ b/skills/client-handover/checklists/seo-geo-manual.md @@ -47,15 +47,16 @@ manquante dans l'adresse) divise votre visibilité Google. Choisissez UNE seule version officielle de chaque champ et utilisez-la **à l'identique partout** : -| Champ | Valeur officielle à utiliser partout | -|----------------|------------------------------------------------------------| -| Nom commercial | [À COMPLÉTER — exactement comme sur le Kbis] | -| Adresse | [À COMPLÉTER — n° rue, code postal, ville] | -| Téléphone | [À COMPLÉTER — format: +33 X XX XX XX XX] | -| Email pro | [À COMPLÉTER] | -| Site web | [À COMPLÉTER — avec le https://] | -| Horaires | [À COMPLÉTER — ligne par jour, format 24h: 09:00–18:00] | -| Catégorie | [À COMPLÉTER — la principale, ex: "Restaurant italien"] | +| Champ | Valeur officielle à utiliser partout | +|--------------------|------------------------------------------------------------| +| Nom commercial | [À COMPLÉTER — exactement comme sur le Kbis] | +| Adresse | [À COMPLÉTER — n° rue, code postal, ville] | +| Téléphone | [À COMPLÉTER — format: +33 X XX XX XX XX] | +| Email pro | [À COMPLÉTER] | +| Site web | [À COMPLÉTER — avec le https://] | +| Catégorie | [À COMPLÉTER — la principale, ex: "Restaurant italien"] | +| Description courte | [À COMPLÉTER — 1-2 phrases, voir hero / meta description du site, à recopier identique partout (Google Business, Bing, Apple, annuaires)] | +| Horaires | [À COMPLÉTER — ligne par jour, format 24h: 09:00–18:00] | Notez ces informations dans un fichier que vous gardez à portée de main — vous allez les recopier 10 fois. @@ -217,8 +218,13 @@ Google vous remonte. https://search.google.com/search-console - **Google Business Insights** — accessible depuis votre fiche Google Business Profile, montre les recherches qui mènent à vous. -- **BrightLocal Free Tools** — vérifier la cohérence de votre NAP sur - les annuaires : https://www.brightlocal.com/free-local-tools/ +- **Moz Local — Citation Checker (gratuit)** — audit 60 s qui vérifie + la cohérence NAP de votre fiche sur 50+ annuaires (Google Business, + Apple Plans, Yelp, Pages Jaunes, etc.) et signale doublons et + incohérences : https://moz.com/local (cliquer « Check My Listing » + ou « Get Free Audit » en page d'accueil — pas de carte bancaire + demandée). Remplace l'ancien outil BrightLocal Free Tools (page + retirée par BrightLocal en 2026, service maintenant payant). - **PageSpeed Insights** — vérifier que le site reste rapide : https://pagespeed.web.dev/ @@ -261,15 +267,16 @@ Google visibility. Pick ONE official version of each field and use it **identically everywhere**: -| Field | Official value to use everywhere | -|------------------|--------------------------------------------------| -| Business name | [TO FILL — exactly as registered] | -| Address | [TO FILL — street, city, ZIP, country] | -| Phone | [TO FILL — format: +1 XXX XXX XXXX] | -| Pro email | [TO FILL] | -| Website | [TO FILL — with https://] | -| Hours | [TO FILL — per day, 24h format: 09:00-18:00] | -| Primary category | [TO FILL — e.g., "Italian restaurant"] | +| Field | Official value to use everywhere | +|-------------------|--------------------------------------------------| +| Business name | [TO FILL — exactly as registered] | +| Address | [TO FILL — street, city, ZIP, country] | +| Phone | [TO FILL — format: +1 XXX XXX XXXX] | +| Pro email | [TO FILL] | +| Website | [TO FILL — with https://] | +| Primary category | [TO FILL — e.g., "Italian restaurant"] | +| Short description | [TO FILL — 1-2 sentences, lift from site hero / meta description, paste identically everywhere (Google Business, Bing, Apple, directories)] | +| Hours | [TO FILL — per day, 24h format: 09:00-18:00] | Save these in a file you can reach in two clicks. You will copy them 10 times. @@ -422,8 +429,13 @@ results. More reviews (positive AND recent) = higher Google ranking. https://search.google.com/search-console - **Google Business Insights** — inside your Google Business Profile, shows what searches lead to you. -- **BrightLocal Free Tools** — verify NAP consistency across directories: - https://www.brightlocal.com/free-local-tools/ +- **Moz Local — Citation Checker (free)** — 60-second audit checking + NAP consistency across 50+ directories (Google Business, Apple + Maps, Yelp, etc.) and flagging duplicates and inconsistencies: + https://moz.com/local (click "Check My Listing" or "Get Free + Audit" on the homepage — no credit card required). Replaces the + former BrightLocal Free Tools (page removed by BrightLocal in + 2026, service now paid-only). - **PageSpeed Insights** — confirm site stays fast: https://pagespeed.web.dev/