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William Hill earnings improved by online betting

19 April 2013

William Hill said a strong performance in online betting helped to improve its first quarter running earnings by 8%.

More sporting bets were made online than in its wagering shops, with an increasing number positioned through its mobile apps.
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the yohaig code business stated, external that although it had a poor Cheltenham Festival, it had better luck in the Champions League.
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It was the very first time no English football group had actually remained in the quarter finals given that 1996.

As such, while the quantity paid to winning bets at the Cheltenham Festival was greater, the cash punters placed on English teams to progress to the Champions League quarter finals and beyond all went into William Hill's coffers.
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The firm said it had also enjoyed its best-ever result in a Grand National, which was won by the 66-1 outsider Auroras Encore.
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"It has actually been an effective start to 2013 in trading terms", said chief executive Ralph Topping.

"Having grown our UK online market share from 10% to 15% over the yohaig code last 4 years, we intend to increase our share and are making considerable investments in marketing, technology and people to accomplish that," he added.
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On Monday, rival bookmaker Ladbrokes alerted that trading had been even worse than expected in the very first 3 months of the year.

The company blamed a drop in benefit from the Cheltenham Festival and lower profits from high worth bettors. It added that a high variety of cancelled conferences, since of the yohaig code severe winter, had likewise affected its outcomes.

Richard Hunter, head of equities at Hargreaves Lansdown Stockbrokers, said: "William Hill's performance and potential customers remain in stark contrast to the yohaig code troubles currently being dealt with at Ladbrokes.
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"There are, obviously, headwinds, such as the yohaig code fierceness of competition in the sector and the usually pressed customer, but these are difficulties which the entire market is with," he added.

Ladbrokes warns on slower trading

15 April 2013
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