fix(geo): I6 — every stat was real and attached to the wrong claim

Audited each statistic in agents/resources/ against primary sources after
the VSI fiction (I2) showed WebSearch launders SEO-blog consensus.

The failure mode is not invention — it is plausible recombination, which is
what a model half-remembering a search result produces:

- "Adding statistics increases AI visibility by up to 40% (Aggarwal et al.)"
  — paper real (KDD 2024), number real, SCOPE WRONG: 40% is the aggregate
  over the whole method set, domain-dependent. No per-technique figure
  exists.
- "Pages not updated quarterly are 3x more likely to lose AI citations
  (LLMRefs)" — LLMrefs' actual 3x says brand mentions correlate ~3x more
  strongly with AI visibility than backlinks. DIFFERENT SUBJECT. No source
  supports a quarterly decay multiplier.
- "QAPage cited 58% more often than Article" — uncited. Nearest real number:
  AccuraCast 2025, `Person` schema at 58.9% PREVALENCE among cited sources —
  wrong type, and its FAQPage figure (1.8%) points the opposite way to the
  claim it propped up. This one drove Tier 1 ranking.
- "62% of searches involve voice" — uncited; 62% circulates as smart-speaker
  ADOPTION. Same family as the "50% by 2020" myth ComScore denied (origin: a
  2014 Andrew Ng interview).

Corrected my own framing too: I claimed three times these stats "drive axis
weights". They do not — the weight tables carry no citations. They drive
Tier/priority recommendations and, worse, geo-analyzer's "Cite sources" rule
pushed them into CLIENT reports as research-backed.

Fixes: recommendations kept on mechanism, fabricated numbers removed with
the incident documented inline so they are not re-added. Unverified stats
(48% AI Overviews, 2.5B queries/day, Gartner -25%) labelled [UNVERIFIED]
rather than asserted or deleted — I did not check them.

Structural, not just exhortation: resources/README.md now mandates
`<claim> — <source, year, venue|vendor> — measured: <what the source ACTUALLY
measured> — <link>`. `measured:` is the field that catches this — all four
errors survive a source name; none survives stating the real measurement
next to the claim. WebSearch demoted from verification to crawler/tool-name
lookup only.

Verified: make test 35 GREEN / 0 RED.
This commit is contained in:
Bastien Chanot
2026-07-16 20:32:55 +02:00
parent e70e1d6c71
commit 9da1dec9e6
5 changed files with 123 additions and 19 deletions
+46 -1
View File
@@ -17,7 +17,52 @@ Loaded on demand — keep each file focused and current.
These files capture state as of 2026-04. Crawler lists, Schema.org
deprecations, and tool landscape shift fast. Agents MUST cross-check
via WebSearch on each run when FULL depth is selected.
crawler lists and tool names via WebSearch on each run when FULL depth is
selected.
## Citation standard (mandatory for every statistic)
**WebSearch is NOT verification for a number.** It ranks SEO blogs, and SEO
blogs cross-cite each other into a consensus that looks like corroboration.
Two 2026-07-16 audits of this directory show how it fails:
- A "VSI (Visual Stability Index) — new 2026 Core Web Vital" lived in
`seo-analyzer.md`. Ten blogs asserted it; several claimed CrUX already
collected it. It is absent from the CrUX API metric list and from
web.dev. WebSearch returned the echo, not the truth.
- Every stat in this directory was real **and attached to the wrong
subject**: the GEO paper's 40% (all methods) pinned on one technique;
LLMrefs' 3x (brand mentions vs backlinks) pinned on freshness decay;
AccuraCast's 58.9% (Person schema prevalence) pinned on QAPage lift, with
its meaning inverted; a smart-speaker adoption figure sold as voice-search
share.
The failure mode is not invention — it is **plausible recombination**, which
is exactly what a model half-remembering a search result produces. So the
format has to make an unsourced number conspicuous:
```
<claim> — <source, year, venue|vendor> — measured: <what the source ACTUALLY
measured> — <link>
```
`measured:` is the field that catches it. All four errors above survive a
source name; none survives having to state the source's real measurement
next to the claim.
Rules:
1. **Primary source or no number.** Peer-reviewed paper, the vendor's own
published study, or an official API/doc. `developer.chrome.com/docs/crux`
is decisive for metrics: what CrUX cannot return, we cannot score.
2. **Name the tier.** Peer review ≠ vendor marketing. LLMrefs, AccuraCast,
Ahrefs publish useful data and sell products — say "vendor".
3. **Never widen scope.** An aggregate result is not a per-technique result.
4. **No number beats a wrong number.** A recommendation that only stands up
with a fabricated statistic was never standing up. Delete the stat, keep
the recommendation if it survives on mechanism.
5. **Unverified ⇒ labelled.** `[UNVERIFIED — <date>]` inline. Never quote an
unverified number to a client: `geo-analyzer.md` ("Cite sources") sends
these into client reports as research-backed.
## Loading pattern