fix(geo): I3 — port NAP direction rule (LRN-032) into geo-analyzer spec

geo-analyzer owns JSON-LD NAP (ownership matrix, seo/SKILL.md:261) and can
rewrite it via G2 — AUTO tier, no confirmation (geo-analyzer.md:660). The
LRN-032 protection lived ONLY in the /seo dispatcher prompt
(seo/SKILL.md:339-343), so standalone /geo reconciled NAP with no canonical
and no anti-seed guard — the exact zenquality trap, writing into client
structured data.

Root cause: a safety invariant that depended on the caller. Fixed at the
layer that owns the data.

- Data integrity: NAP direction rule, caller-independent, binds G2/G6.
  Covers CREATE (LocalBusiness from scratch) not just rewrite — geo builds
  missing schemas, seo-analyzer's wording only covered rewrite.
- STEP 6 checklist: pointer at the line that triggers the action.

Absent canonical is already the safe default (no directional fix), so no
NAP collection step is needed in /geo — that would duplicate seo/SKILL.md
STEP 0 and risk drift.

Verified: make test 25+5+5 GREEN / 0 RED (incl. G3 strict-YAML frontmatter).

.claude/tasks/TODO.md

@@ -1,5 +1,112 @@
 # TODO
 
+## 2026-07-16 — PLAN seo/geo parity vs claude-seo (not started, awaiting arbitrage)
+Source: audit of github.com/AgriciDaniel/claude-seo (11.5k★, MIT, v2.2.0,
+5 mo old, 185/197 commits single author). Verdict: cherry-pick, never install
+(install.sh:49 overwrites our skills/seo/; uninstall.sh:45 glob `seo-*.md`
+deletes our seo-analyzer.md 42K it never installed; extensions/*/install.sh:42
+wipes settings.json on parse error; skills/seo/SKILL.md:119 injects Skool
+upsell footer into deliverables). Their code is real (render_page.py 428 l
+Playwright, url_safety.py 622 l SSRF, 326 tests, 320 pass) — adapt to our
+fetch.sh contract, do NOT copy wholesale (no fail-open, no tokenstore, no
+JSON shape).
+
+Framing: their plus-values map onto OUR integrity gaps — report claims more
+than it measured. Same bar we held their README to.
+Seam: `lib/seo-data/fetch.sh` verbs (accounts|crux|queries|inspect|forget)
++ fail-open `{"status":"degraded"}` + fixtures + tests. Everything below lands
+as NEW VERBS. No new architecture.
+
+### AXE 0 — Integrity (no new deps, hours) — the score currently lies
+- [ ] I1 Off-page axis scores 10-15% of FULL with ZERO data source (no API,
+      no index) → today fabricated, and it feeds /client-handover. Immediate
+      fix: extend existing LOCAL `N/A — requires FULL audit` pattern to FULL,
+      redistribute weights. Data upgrade later (AXE 3). Honesty now, data after.
+- [ ] I2 VSI (Visual Stability Index) listed in CWV thresholds but NO path
+      retrieves it — neither CrUX nor PSI expose it. Phantom signal → remove
+      or source.
+- [ ] I3 **SAFETY** /geo standalone: geo/SKILL.md (125 l) has no STEP 0, no
+      confirmed-NAP collection — but geo-analyzer OWNS JSON-LD NAP. Standalone
+      /geo on a local business can write unverified NAP with zero LRN-032
+      protection. Real bug, not cosmetic.
+- [ ] I4 Security headers counted 3× (seo-analyzer STEP 4 scores them in
+      Technical axis; depth-matrix.md says drop unless indexability; /harden
+      re-audits /100 with 3 validators). Contradiction between dedup rule and
+      agent spec → pick one owner.
+- [ ] I5 Report says "audit", measured 5-15 sampled pages. State coverage %
+      explicitly in §0 until AXE 2 lands.
+
+### AXE 1 — Free wins on auth we ALREADY have (fetch.sh verbs)
+- [ ] W1 `richresults` verb — GSC URL Inspection already returns
+      `richResultsResult`; our OAuth already carries the scope. Programmatic
+      rich-results validation on real Google data. **BEATS claude-seo**: their
+      README:314 "dual validator (Rich Results Test + Markup Validator)" is
+      FALSE — grep of all .py = zero calls, they are hyperlinks a human clicks.
+      Today our JSON-LD validity is LLM-read only.
+- [ ] W2 `bing` verb — Bing Webmaster API, free. Closes the Google/Bing
+      asymmetry (Google = full OAuth layer, Bing = manual checklist) while
+      /geo targets ChatGPT Search, which indexes via Bing. Strategic, not cosmetic.
+- [ ] W3 `sameas` resolution check — trivial curl loop. entity-seo.md lists
+      "sameAs pointing to dead profiles" as a known error class and never
+      checks it. ~10 lines.
+
+### AXE 2 — Coverage (biggest lever: ~97% of a 500-page site unseen today)
+- [ ] C1 `crawl` verb — sitemap-driven URL discovery (we ALREADY fetch
+      sitemap.xml) + deterministic sampling + coverage % reported. No Chromium,
+      no paid API. Turns "5-15 LLM-chosen pages" into measured coverage.
+      Tradeoff vs claude-seo's link-following 500-page crawl: cheaper, but
+      misses unlinked/unsitemapped pages — accept + disclose.
+- [ ] C2 Dupe/cannibalization detection — becomes possible once N pages in
+      hand: compare titles/H1/canonicals across the set. Free, unblocked by C1.
+- [ ] C3 Internal-link graph — orphan pages + 3-click depth are TODAY stated
+      as checks with no command to compute them. C1 unblocks real computation.
+
+### AXE 3 — Off-page real (upgrades I1)
+- [ ] B1 `backlinks` verb — Common Crawl hyperlinkgraph
+      (data.commoncrawl.org/projects/hyperlinkgraph), free, no key.
+- [ ] B2 Honest cap — steal their idea (free-backlink-sources.md:33: cap
+      health at 70/100 when only Common Crawl). Fits our code-ceiling doctrine
+      exactly.
+- [ ] B3 VERIFY FIRST: GSC Links API. Subagent claimed "available, OAuth
+      already there" — I doubt it: Search Console API v3 has no links endpoint
+      (links report is UI-only AFAIK). Verify before planning on it. Do not
+      assert.
+
+### AXE 4 — SPA blindness (dep decision — needs arbitrage)
+- [ ] R1 `render` verb — Playwright, GATED on SPA detection (STEP 2 already
+      detects framework + rendering mode). Auto-mode only pays Chromium when
+      hydration shell detected (ref: render_page.py:226 logic, adapt not copy).
+- [ ] R2 ARBITRAGE: heavy dep (Chromium ~300MB) vs our bash+curl purity.
+      Cheaper honest alternative: on SPA, REFUSE to score on-page rather than
+      score it wrong (today: curl reads source, not hydrated DOM → every
+      meta/JSON-LD/heading/img grep is blind, compensated only by a §0 flag).
+
+### AXE 5 — Hardening + regression (lower priority)
+- [ ] H1 SSRF guard on curl paths — both agents curl user-supplied domains.
+      Our own CLAUDE.md doctrine says "never trust user input". url_safety.py
+      (622 l, obfuscated-IPv4 decode, DNS pinning) is a solid reference.
+- [ ] H2 `drift` baseline (SQLite) — SEO.md Historique keeps only date+score+
+      key changes. Their seo-drift is on-page regression detection, NOT rank
+      tracking (common misread). Optional.
+
+### NOT DOING (explicit, with reason)
+- Keyword volumes → Google Ads Tier 3 needs ACTIVE ad spend (~$150-300/mo);
+  without spend the API returns buckets ("1K-10K"). Their own detect_tier()
+  never even returns 3 (google_auth.py:642-724 caps at 2) + google-ads absent
+  from requirements.txt. Not worth it.
+- Real AI SoV (ChatGPT/Perplexity citation tracking) → paid everywhere
+  (SE Ranking/Profound/DataForSEO). Our current honest "not testable, here's
+  what we measured instead" disclosure BEATS faking it. Keep.
+- Installing the plugin / +33 skills namespace → see destructive paths above.
+
+### Keep (already beats claude-seo — do not regress)
+FR legal (LCEN/RGPD-ePrivacy/DGCCRF L121-1 — their whole repo: 2 hits, and
+dma-consent-mode-v2.md:27 tells the agent to stay out) · fix-bundle +
+ownership matrix + serial apply (their 18 agents are report-only, no
+ownership discipline) · trajectory-to-17/20 + honest code ceiling (theirs is
+flat 0-100, no legal axis) · llms.txt honest framing · NAP anti-dup-seed
+(LRN-032).
+
 ## 2026-07-16 — /close auto-persist memory (feature/close-auto-persist, BDR-068)
 - [x] STEP 5C: auto-finish chore→develop + push when capitalize/close branched off develop
 - [x] --no-push escape hatch; WORKING-branch + rc-3 skip; graceful push-fail

agents/geo-analyzer.md

@@ -360,7 +360,9 @@ action (G5 batch, confirmation needed — visible page creation).
 
 **Local business:**
 - [ ] `LocalBusiness` with most specific subclass (Plumber/Dentist/etc.)
-- [ ] NAP consistent with GMB
+- [ ] NAP consistent with GMB — **direction rule applies** (Data integrity:
+      never pick a value from source majority; no canonical → no directional
+      fix)
 - [ ] `sameAs` includes GMB URL + main social + Wikidata if applicable
 - [ ] `areaServed` lists served cities/regions
 - [ ] `openingHoursSpecification` matches reality
@@ -895,6 +897,21 @@ PROCHAINE ETAPE : <highest-priority>
 - **No invented entity data.** Never write a fake Wikidata QID, fake
   `sameAs` URLs, fake `knowsAbout`, fake press mentions. Unknown →
   placeholder `[À COMPLÉTER]` or omit.
+- **NAP direction rule (LRN-032).** You own JSON-LD NAP, so this binds you
+  whoever called you — `/seo` passes a canonical, standalone `/geo` does
+  not. NEVER infer a correct NAP value from source majority: on-site
+  sources (JSON-LD, footer, settings DB, legal pages) usually descend from
+  ONE seed and can all carry the same wrong value — the single diverging
+  source may be the only one a human actually corrected. Direction of fix:
+  - Diverging from a CONFIRMED canonical field (passed by `/seo` STEP 0)
+    → fix the diverging source.
+  - Canonical UNCONFIRMED or absent (the standalone `/geo` case) → report
+    the divergence WITHOUT a directional fix; escalate as a user question
+    ("which value is correct?") in §11.
+  No G2/G6 item may write or rewrite a NAP value that no confirmed
+  canonical backs — **creating** a `LocalBusiness` from scratch included:
+  unknown fields → `[À COMPLÉTER]`, never a value copied from a sibling
+  on-site source.
 - **Remove deprecated schemas rather than keep broken ones.**
 - **Cite sources.** When emitting stats in the report, link
   `content-shape-for-ai.md` research citations.