Restructure deliverable from 4 to 6 chapters:
- §2 (new): score table promoted from technical annex to top of doc for
immediate visual proof of impact (tested with local-business clients —
converts "what did I pay for?" doubt within 30 seconds).
- §4 (new): NAP table promoted from §7 annex so client reads identity
values (name, address, phone, hours, categories, short description)
BEFORE attacking §5 todo list. Prevents 10-different-description drift
across external platforms that degrades Google's NAP-consistency signal.
- §5 (todo) and §6 (tech details) renumbered; §7/§8 annexes still optional.
Pandoc bumped to gfm+gfm_auto_identifiers so internal anchor links like
[§4](nap) resolve in the rendered HTML/PDF.
Co-Authored-By: Claude <noreply@anthropic.com>
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