Schema.org for GEO — types that matter in 2026

All examples use JSON-LD (the only format Google recommends in 2026). Place inside <script type="application/ld+json"> in <head> or before </body>.

DEPRECATED — do not emit

Google deprecated these in June 2025. Stop emitting them and remove existing instances. They no longer produce rich results.

ClaimReview (was a fact-check signal)
CourseInfo
EstimatedSalary
LearningVideo
SpecialAnnouncement
VehicleListing
Book actions (ReadAction, BuyAction on Book)

TIER 1 — highest GEO impact

QAPage — single Q&A format

Pages cited 58% more often by ChatGPT vs basic Article schema. Use when the page is built around ONE primary question.

{
  "@context": "https://schema.org",
  "@type": "QAPage",
  "mainEntity": {
    "@type": "Question",
    "name": "What is the best framework for a public website in 2026?",
    "text": "Should I use React SPA, Next.js, or Astro for a public-facing website in 2026?",
    "answerCount": 1,
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "For public-facing websites, Astro is the 2026 default because it ships static HTML by default, preserves SEO/GEO signals, and allows React/Vue/Svelte islands only where interactivity is needed. React SPAs are only appropriate for authenticated, non-indexed surfaces.",
      "dateCreated": "2026-04-21",
      "upvoteCount": 0,
      "author": {
        "@type": "Person",
        "name": "Author Name",
        "url": "https://example.com/about"
      }
    }
  }
}

FAQPage — multiple Q&A

Only valid when the page visibly contains all listed questions and answers. Google will penalise pages with FAQ schema that doesn't match visible content.

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How long does shipping take?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Standard shipping takes 2 to 5 business days in France."
      }
    },
    {
      "@type": "Question",
      "name": "Do you offer refunds?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes — refunds are available within 30 days of purchase."
      }
    }
  ]
}

Speakable — voice + AI extraction marker

62% of searches in 2026 involve voice. Speakable flags the passage best suited for voice readout and AI summary.

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Article headline",
  "speakable": {
    "@type": "SpeakableSpecification",
    "cssSelector": [".article-summary", ".tldr"]
  }
}

Or via xpath for non-CSS-targetable content:

"speakable": {
  "@type": "SpeakableSpecification",
  "xpath": ["/html/head/title", "//div[@class='tldr']"]
}

Article + Person — E-E-A-T backbone

The single most important pattern for non-local content. Couples content to a real author with verifiable credentials.

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Exact title of the article",
  "description": "One-sentence summary matching meta description.",
  "image": ["https://example.com/images/hero-1x1.jpg", "https://example.com/images/hero-4x3.jpg", "https://example.com/images/hero-16x9.jpg"],
  "datePublished": "2026-04-15T09:00:00+02:00",
  "dateModified": "2026-04-21T14:30:00+02:00",
  "author": {
    "@type": "Person",
    "@id": "https://example.com/about#author-jane",
    "name": "Jane Doe",
    "url": "https://example.com/authors/jane-doe",
    "image": "https://example.com/images/jane-doe.jpg",
    "jobTitle": "Senior Plumber",
    "description": "Master plumber with 15 years of experience in Paris region.",
    "knowsAbout": ["plumbing", "boiler repair", "leak detection"],
    "alumniOf": "Lycée Professionnel Diderot",
    "award": ["Qualibat RGE certification", "Artisan de l'année 2024 Essonne"],
    "worksFor": {
      "@type": "Organization",
      "@id": "https://example.com/#org"
    },
    "sameAs": [
      "https://www.linkedin.com/in/jane-doe-plomberie",
      "https://twitter.com/janedoeplumbing",
      "https://www.wikidata.org/wiki/Q123456789"
    ]
  },
  "publisher": {
    "@type": "Organization",
    "@id": "https://example.com/#org",
    "name": "Business Name",
    "logo": {
      "@type": "ImageObject",
      "url": "https://example.com/logo.png"
    }
  },
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://example.com/article-slug"
  }
}

TIER 2 — solid GEO contribution

HowTo — procedural content

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to reset a Chaffoteaux Talia Green boiler",
  "description": "Step-by-step reset procedure for the Talia Green combi boiler.",
  "totalTime": "PT5M",
  "estimatedCost": {"@type": "MonetaryAmount", "currency": "EUR", "value": "0"},
  "tool": [{"@type": "HowToTool", "name": "None"}],
  "step": [
    {
      "@type": "HowToStep",
      "name": "Locate the reset button",
      "text": "The reset button is on the front panel, marked with a flame icon.",
      "url": "https://example.com/guides/reset#step1",
      "image": "https://example.com/img/step1.jpg"
    },
    {
      "@type": "HowToStep",
      "name": "Press and hold for 3 seconds",
      "text": "Press the reset button until the red light turns off.",
      "url": "https://example.com/guides/reset#step2"
    }
  ]
}

BreadcrumbList — navigation context for AI

Gives AI the hierarchical position of the page. Nearly universal to add, low cost.

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {"@type": "ListItem", "position": 1, "name": "Accueil", "item": "https://example.com/"},
    {"@type": "ListItem", "position": 2, "name": "Services", "item": "https://example.com/services"},
    {"@type": "ListItem", "position": 3, "name": "Dépannage chaudière", "item": "https://example.com/services/depannage-chaudiere"}
  ]
}

LocalBusiness — local services (required for local SEO)

Must be consistent with GMB. Any divergence is a NAP inconsistency.

{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "@id": "https://example.com/#business",
  "name": "Plomberie Dupont",
  "image": "https://example.com/img/shopfront.jpg",
  "url": "https://example.com",
  "telephone": "+33123456789",
  "priceRange": "€€",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "12 rue des Lilas",
    "addressLocality": "Évry-Courcouronnes",
    "postalCode": "91000",
    "addressRegion": "Île-de-France",
    "addressCountry": "FR"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 48.62939,
    "longitude": 2.44199
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "08:00",
      "closes": "18:00"
    }
  ],
  "areaServed": [
    {"@type": "City", "name": "Évry-Courcouronnes"},
    {"@type": "City", "name": "Corbeil-Essonnes"},
    {"@type": "AdministrativeArea", "name": "Essonne"}
  ],
  "sameAs": [
    "https://www.facebook.com/plomberiedupont",
    "https://www.instagram.com/plomberiedupont",
    "https://www.pagesjaunes.fr/pros/12345",
    "https://www.wikidata.org/wiki/Q999999999"
  ]
}

Use the most specific subclass of LocalBusiness available (Plumber, Dentist, Restaurant, AutoRepair, etc.) — list at https://schema.org/LocalBusiness under "More specific Types".

Organization — company-level entity

Separate from LocalBusiness when brand > single location.

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://example.com/#org",
  "name": "Company Name",
  "legalName": "Company Name SAS",
  "url": "https://example.com",
  "logo": "https://example.com/logo.png",
  "foundingDate": "2015-03-01",
  "founders": [{"@type": "Person", "name": "Founder Name"}],
  "numberOfEmployees": {"@type": "QuantitativeValue", "value": "12"},
  "vatID": "FR12345678901",
  "iso6523Code": "0199:123456789",
  "sameAs": [
    "https://www.wikidata.org/wiki/Q123456",
    "https://www.linkedin.com/company/companyname",
    "https://www.crunchbase.com/organization/companyname"
  ],
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+33123456789",
    "contactType": "customer service",
    "availableLanguage": ["fr", "en"]
  }
}

Dataset — factual reference content

Use for data-heavy pages (statistics, research, public-data reports).

{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "French boiler energy consumption by model, 2020-2025",
  "description": "Average annual kWh consumption for 47 boiler models installed in France.",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "creator": {"@type": "Organization", "@id": "https://example.com/#org"},
  "distribution": {
    "@type": "DataDownload",
    "encodingFormat": "text/csv",
    "contentUrl": "https://example.com/data/boilers-2020-2025.csv"
  }
}

TIER 3 — niche but high-leverage when applicable

Product — e-commerce (required for Merchant Center)
Recipe — food sites
Event — event listings
JobPosting — job boards
Review / AggregateRating — only when backed by verifiable public reviews (fraud risk otherwise)
VideoObject — any embedded video (transcripts are critical for AI)
DefinedTerm / DefinedTermSet — glossary pages, taxonomy (great for entity disambiguation)
Course / EducationalOccupationalCredential — training/cert providers
MedicalBusiness, PhysiologicalFeature, Drug — health (YMYL, demand extra rigour)

Graph linking — @id patterns

Use @id to build a single graph across multiple JSON-LD blocks:

{"@context":"https://schema.org","@graph":[
  {"@type":"Organization","@id":"https://example.com/#org","name":"..."},
  {"@type":"WebSite","@id":"https://example.com/#website","publisher":{"@id":"https://example.com/#org"}},
  {"@type":"WebPage","@id":"https://example.com/page#webpage","isPartOf":{"@id":"https://example.com/#website"}},
  {"@type":"Article","mainEntityOfPage":{"@id":"https://example.com/page#webpage"},"author":{"@id":"https://example.com/about#author-jane"}}
]}

This is the pattern Yoast, RankMath, and modern headless-CMS plugins output. It lets AI engines traverse entities without duplicating them.

Validation

https://validator.schema.org — strict Schema.org validator
https://search.google.com/test/rich-results — Google Rich Results Test
https://developers.google.com/search/docs/appearance/structured-data — type-by-type Google docs

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