feat(seo): NAP guardrails + audit-end deliverables

- STEP 0 collects user-confirmed CANONICAL NAP (LRN-032 zenquality:
  duplicated-seed trap — source majority is not truth)
- Both dispatch prompts carry the canonical NAP + no-majority rule;
  seo-analyzer spec forbids directional NAP fix without confirmation
- STEP 2 now emits .claude/audits/HUMAN-ACTIONS.md (checklist from §11)
  and NAP-KIT.md (local business) in BOTH modes — audit-only runs leave
  the user immediately actionable; /client-handover §4 consumes NAP-KIT

agents/seo-analyzer.md

@@ -481,12 +481,25 @@ web_search: "<business-name>" "<city>" site:google.com/maps
 Or use provided URL. Extract:
 - Name, address, phone, hours, rating, review count, categories, photos
 - Compare NAP with:
+  - The CANONICAL NAP from the dispatch context (user-confirmed) — the
+    only source of truth when present
   - LocalBusiness JSON-LD on site
   - HTML visible content
   - Other citations below
 
 **NAP inconsistencies = critical finding.**
 
+**NAP mismatch direction rule (LRN-032).** NEVER infer the correct value
+from source majority: on-site sources (JSON-LD, footer, settings DB,
+legal pages) usually descend from ONE seed and can all carry the same
+wrong value — the single diverging source may be the only one a human
+actually corrected. Direction of fix:
+- Diverging from a CONFIRMED canonical field → fix the diverging source.
+- Canonical field UNCONFIRMED or absent → report the divergence WITHOUT
+  a directional fix; escalate as a user question ("which value is
+  correct?") in the envelope (§11 user action). No bundle item may
+  rewrite a NAP value that no confirmed canonical backs.
+
 ### Social media verification
 
 For each provided URL: