fix(geo): I6 — every stat was real and attached to the wrong claim
Audited each statistic in agents/resources/ against primary sources after the VSI fiction (I2) showed WebSearch launders SEO-blog consensus. The failure mode is not invention — it is plausible recombination, which is what a model half-remembering a search result produces: - "Adding statistics increases AI visibility by up to 40% (Aggarwal et al.)" — paper real (KDD 2024), number real, SCOPE WRONG: 40% is the aggregate over the whole method set, domain-dependent. No per-technique figure exists. - "Pages not updated quarterly are 3x more likely to lose AI citations (LLMRefs)" — LLMrefs' actual 3x says brand mentions correlate ~3x more strongly with AI visibility than backlinks. DIFFERENT SUBJECT. No source supports a quarterly decay multiplier. - "QAPage cited 58% more often than Article" — uncited. Nearest real number: AccuraCast 2025, `Person` schema at 58.9% PREVALENCE among cited sources — wrong type, and its FAQPage figure (1.8%) points the opposite way to the claim it propped up. This one drove Tier 1 ranking. - "62% of searches involve voice" — uncited; 62% circulates as smart-speaker ADOPTION. Same family as the "50% by 2020" myth ComScore denied (origin: a 2014 Andrew Ng interview). Corrected my own framing too: I claimed three times these stats "drive axis weights". They do not — the weight tables carry no citations. They drive Tier/priority recommendations and, worse, geo-analyzer's "Cite sources" rule pushed them into CLIENT reports as research-backed. Fixes: recommendations kept on mechanism, fabricated numbers removed with the incident documented inline so they are not re-added. Unverified stats (48% AI Overviews, 2.5B queries/day, Gartner -25%) labelled [UNVERIFIED] rather than asserted or deleted — I did not check them. Structural, not just exhortation: resources/README.md now mandates `<claim> — <source, year, venue|vendor> — measured: <what the source ACTUALLY measured> — <link>`. `measured:` is the field that catches this — all four errors survive a source name; none survives stating the real measurement next to the claim. WebSearch demoted from verification to crawler/tool-name lookup only. Verified: make test 35 GREEN / 0 RED.
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@@ -13,10 +13,13 @@ Apple Intelligence**. Google classical search is handled by the
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## Context — why GEO is its own discipline in 2026
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- AI Overviews trigger on ~48% of Google searches (April 2026).
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- ChatGPT processes 2.5B queries/day.
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- Gartner projects commercial organic search traffic to fall 25% by
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end-2026 as discovery shifts to AI engines.
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- `[UNVERIFIED — 2026-07-16]` AI Overviews trigger on ~48% of Google
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searches (April 2026); ChatGPT processes 2.5B queries/day; Gartner
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projects commercial organic search traffic to fall 25% by end-2026 as
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discovery shifts to AI engines. Framing only — **never quote these to a
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client** until each carries `source + measured: + link` per
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`resources/README.md`. GEO is worth doing on mechanism; it does not need
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these numbers to be true.
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- Classical SEO ≠ GEO. Some signals overlap (headings, Schema.org)
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but the optimization levers differ: entity clarity, definition
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architecture, citable stats, crawler permissions.
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@@ -936,8 +939,15 @@ PROCHAINE ETAPE : <highest-priority>
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unknown fields → `[À COMPLÉTER]`, never a value copied from a sibling
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on-site source.
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- **Remove deprecated schemas rather than keep broken ones.**
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- **Cite sources.** When emitting stats in the report, link
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`content-shape-for-ai.md` research citations.
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- **Cite sources, and only citable ones.** A stat reaches the client only
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if it carries `source + measured: + link` per `resources/README.md`.
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Anything marked `[UNVERIFIED]` is framing for you, never a line in the
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report. Quote the source's ACTUAL measurement, never a widened or
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re-subjected version of it — the 2026-07-16 audit found every stat in
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that directory real but attached to the wrong claim, and this rule is
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what pushed them into client deliverables as research-backed.
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A recommendation that only stands up with a number you cannot source was
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never standing up: make it on mechanism, or drop it.
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### Process
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- **Every user action lists automation options.** Mandatory from
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