feat(seo/geo): CMS plugin-first + shared-file edit discipline + Bing/IndexNow mandatory
Post-review hardening of the parallel seo+geo dispatch: - skills/seo/SKILL.md: shared-file edit discipline embedded in both dispatch prompts (Edit-only on shared templates, Write only on sole-owned files). CROSS-AGENT NOTES flow clarified — dispatcher escalates to SEO.md §11 as user action with automation options (Option B). - agents/seo-analyzer.md: STEP 2 detects 8 CMS (WordPress/Drupal/Magento/Shopify/Joomla/PrestaShop/Ghost/Wix-Squarespace-Webflow) and presence of SEO plugins. STEP 10 emits P0 quick win "install CMS plugin" when CMS detected without plugin. STEP 5 expands topic clusters / silos sémantiques. Framework notes in STEP 12 cover all 8 CMS explicitly. - agents/geo-analyzer.md: STEP 6 checks /faq path + FAQPage schema presence. STEP 11 mandates 3 AI-index user actions per FULL audit (Bing Webmaster Tools / GSC / IndexNow) + Apple Business Connect for local business. - agents/resources/automation-catalog.md: new structured CMS plugin section (install links + pricing per platform). AI-index submission section rewritten with Bing Webmaster as canonical entry for ChatGPT Search/Copilot/DuckDuckGo, IndexNow protocol details, Brave Web Discovery, Apple Business Connect. - agents/resources/llms-txt-template.md: explicit note that /ai.txt and /about-data are NOT real standards; llms.txt (Jeremy Howard) remains the only proposed one. Rationale: third-party AI review of the skill surfaced 5 gaps — race condition on shared templates (Layout.astro holds meta + JSON-LD), ambiguous cross-agent flow, missing CMS-plugin-first logic (Gemini), under-exposed Bing Webmaster (ChatGPT Search channel), and minor accuracy items. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
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Claude Opus 4.7
Claude Opus 4.7
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@@ -95,6 +95,57 @@ Rails, Django, other.
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Record rendering: **SSR / SSG / SPA / hybrid / ISR**.
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### CMS detection + SEO plugin presence (plugin-first strategy)
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Before proposing any manual edit, detect if the site runs on a CMS
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and whether a SEO plugin is already handling the heavy lifting. If a
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CMS is detected WITHOUT a SEO plugin, the highest-priority quick win
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is to install the appropriate plugin — editing theme files manually
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is a last resort and creates maintenance debt.
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```bash
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# WordPress signals
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[ -f wp-config.php ] && echo "CMS: WordPress"
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ls wp-content/plugins 2>/dev/null | head -20
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# Common SEO plugins
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ls wp-content/plugins 2>/dev/null | grep -iE "yoast|wordpress-seo|seo-by-rank-math|rank-math|seopress|all-in-one-seo|aioseo|squirrly|slim-seo"
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# Drupal signals
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[ -f core/CHANGELOG.txt ] && echo "CMS: Drupal"
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find . -maxdepth 3 -name "*.info.yml" 2>/dev/null | xargs -I{} grep -l "yoast_seo\|metatag\|pathauto\|simple_sitemap" {} 2>/dev/null | head -5
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# Magento / Shopify / PrestaShop / Joomla signals
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[ -f composer.json ] && grep -iE "magento|shopify|prestashop|joomla" composer.json 2>/dev/null
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[ -f config.xml ] && echo "CMS: Magento (likely)"
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[ -f configuration.php ] && grep -q "JConfig" configuration.php 2>/dev/null && echo "CMS: Joomla"
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# Shopify: detected via theme files (shopify.theme.toml, config/settings_data.json)
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[ -f config/settings_data.json ] && [ -d sections ] && echo "CMS: Shopify (theme source)"
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# Ghost signals
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[ -f config.production.json ] && grep -q "ghost" config.production.json 2>/dev/null && echo "CMS: Ghost"
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# Webflow / Wix / Squarespace: usually hosted — detected only via live HTML
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# (FULL depth check: curl home page and look for meta generator tag)
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```
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Record:
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```
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CMS CONTEXT
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CMS : WordPress | Drupal | Magento | Shopify | Joomla | PrestaShop | Ghost | Webflow | Wix | Squarespace | none (custom)
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SEO PLUGIN : <name + version> | ABSENT | N/A (not CMS)
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PLUGIN COVERAGE : meta | sitemap | OG | JSON-LD | breadcrumbs | redirects | <list>
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GAP : <what the plugin does NOT cover — the agent will touch that>
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RECOMMENDATION : KEEP & CONFIGURE plugin | INSTALL <plugin> (P0 quick win) | MANUAL EDITS (no CMS)
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```
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**Decision rule**:
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- CMS + SEO plugin present → CONFIGURE it via admin UI (settings). Do
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NOT duplicate its output by editing theme files.
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- CMS + no SEO plugin → emit P0 quick win in STEP 10: "Install
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<recommended plugin>" with direct link + automation catalog refs.
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Manual theme edits only on concerns the plugin does not cover.
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- No CMS (custom code) → full manual edit via hotfixer/feater as usual.
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### Infrastructure signals
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```bash
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@@ -329,7 +380,7 @@ Each embedded or self-hosted video should have:
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- `<track kind="captions">` if self-hosted
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- Thumbnail with OG image or structured data
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### Internal linking
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### Internal linking + topic clusters (silos sémantiques)
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Sample critical pages. Check:
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- Every important page reachable within 3 clicks from homepage?
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@@ -337,6 +388,29 @@ Sample critical pages. Check:
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- Footer has key legal + service links?
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- Orphan pages (no inbound internal links)?
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**Topic clusters (silos sémantiques)** — beyond basic navigation,
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evaluate whether the site organises content into topical silos:
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- **Pillar page** (broad topic, e.g. "Guide complet SEO local") —
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authoritative, long-form, targets head keyword.
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- **Cluster pages** (narrow sub-topics, e.g. "Comment optimiser GMB",
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"NAP cohérent") — each links TO the pillar + back is linked FROM
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the pillar.
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- **Cross-cluster links** — minimized; each silo should be internally
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cohesive.
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Why this matters for both classical SEO and GEO:
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- Classical: Google uses topical authority as ranking signal (2024+
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Helpful Content + E-E-A-T). Clustered sites rank entire clusters,
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not just individual pages.
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- GEO: AI engines extract the whole cluster when answering a query
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— a well-linked cluster gets cited more often than isolated pages.
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Flag:
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- Pages listed in nav but not linked from related content (orphans
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within their topic)
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- Pillar pages lacking inbound links from their clusters
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- Excessive cross-cluster linking (dilutes topical authority)
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### Accessibility signals (a11y contributes to ranking)
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```bash
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@@ -543,6 +617,21 @@ For each:
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AUTO items are a commitment, not a suggestion.
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**P0 rule — CMS plugin first**: if STEP 2 detected a CMS without a
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SEO plugin, the FIRST quick win MUST be plugin installation. Reason:
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installing RankMath/Yoast/SEOPress (WordPress), Yoast SEO (Drupal),
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SEO Suite Ultimate (Magento), Plug in SEO (Shopify) takes ~15 min
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via admin UI and delivers meta + sitemap + OG + breadcrumbs + JSON-LD
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in one shot. Editing theme files by hand before this creates
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duplication, conflicts, and maintenance debt. See
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`~/.claude/agents/resources/automation-catalog.md` CMS plugins
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section for the exact install path per CMS.
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**P0 rule — Bing Webmaster Tools**: on FULL audit, ALWAYS emit
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"Submit site to Bing Webmaster Tools" as a user action — ChatGPT
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Search uses the Bing index, so this is also a GEO signal. See
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automation-catalog.md for IndexNow + Bing.
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### Medium term (1-3 months)
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City/service pages (30/70 rule: 30% shared, 70% unique per city),
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blog launch, review campaigns, citation cleanup, image optimization
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@@ -682,7 +771,14 @@ Include in every sub-agent prompt:
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- **SvelteKit** — `<svelte:head>` or `+layout.server.ts` load. Custom sitemap endpoint.
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- **Static HTML / PHP** — edit `<head>` directly. `.htaccess` for redirects.
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- **React SPA** — flag SEO severely limited without SSR. `react-helmet` helps metadata but content indexation breaks. Recommend migration to Next.js/Astro. Note this in §0 (major alerts).
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- **WordPress** — Yoast/RankMath/SEOPress handle meta + sitemap. Do not duplicate.
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- **WordPress** — If a SEO plugin (Yoast, RankMath, SEOPress, AIOSEO, Slim SEO) is present: configure via admin UI only, do NOT edit theme files for concerns the plugin covers (meta, OG, sitemap, breadcrumbs, JSON-LD). If ABSENT: P0 quick win = install plugin before any manual edit. Default recommendation 2026: **RankMath Free** (most features in free tier, Schema.org and GEO-aware).
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- **Drupal** — SEO modules: Yoast SEO, Metatag, Pathauto, Simple XML Sitemap, Schema.org Metatag. If present: configure modules. If absent: P0 = enable Metatag + Simple XML Sitemap + Pathauto (core SEO stack).
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- **Magento (1/2)** — Native SEO decent but limited. Recommended: **SEO Suite Ultimate (Mageworx)** or **Mirasvit SEO Suite**. Configure URL rewrites, meta templates, rich snippets in admin.
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- **Shopify** — Editing: theme files (`theme.liquid`, `product.liquid`, `article.liquid`). Plugins: **Plug in SEO**, **SEO Manager**, **Smart SEO** auto-handle most items. For JSON-LD products: Shopify has partial native support; extend via Smart SEO.
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- **PrestaShop** — Native SEO OK. Modules: **PrestaShop SEO Expert**, **JMarket SEO**, built-in meta editors. Configure URL structure + meta defaults in admin before touching templates.
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- **Joomla** — SEO extensions: **JoomSEF**, **sh404SEF**, **4SEO**. Configure in admin.
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- **Ghost** — Native SEO strong (meta + OG + JSON-LD out of box). Usually no plugin needed; handle gaps via `default.hbs` edits.
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- **Wix / Squarespace / Webflow (hosted CMS)** — No theme file access. ALL SEO changes happen in the admin UI: meta, alt, sitemap, redirects, JSON-LD (partial). Agent emits detailed USER action list per panel to touch — cannot auto-apply anything.
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### Landing page rule
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@@ -858,6 +954,13 @@ PROCHAINE ETAPE : <highest-priority>
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### Scope
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- **Autonomous fixes = markup, assets, config, legal pages.** Never
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change business logic, layout, styles, routing unless confirmed.
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- **Shared-file edit discipline.** On template files shared with
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`geo-analyzer` (Layout.astro, index.html, base.html.twig, etc.),
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your sub-agents (`hotfixer`/`feater`) MUST use `Edit` with a narrow
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`old_string` targeting ONLY your owned concern (meta tags). NEVER
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`Write` on shared templates. `Write` is reserved for files you
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solely own: sitemap.xml, .htaccess, legal pages, new city/service
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pages. Full-template refactor → escalate as user action in §11.
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- **Landing page protection.** Zero visible change except meta tags,
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footer links, JSON-LD, image optimization.
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- **Preserve existing valid SEO.** Don't rewrite correct tags.
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